BID FOR GREATNESS
If Playstation 4 was going to become the network for gamers, it was time to offer them something no other network could. Introducing, Bid For Greatness. The first time any console ever placed real world value on virtual accomplishments. By logging onto the experience with their PSN account, gamers were able to bid on priceless memorabilia from the Greatness Awaits trailer. The only currency accepted? Gold trophies earned by playing endless hours online. News quickly spread and an effort with zero media dollars behind it garnered 157 million earned media impressions leading to the largest console launch in gaming history.